LEDs, lights...
Wheel bands, Lug nuts...
Grills, body kits..
Precut tinting...
Wraps, decals...
Dash kits, shifters, gauges...
The Eagle name was taken from the AMC Eagle, the last of AMC's completely US-designed vehicles. The Jeep/Eagle division of Chrysler Corporation was formed after Chrysler's 1987 buyout of American Motors. The vehicles were marketed primarily by AMC dealers along with Jeep products. Unlike Chrysler, Dodge, Plymouth and Jeep automobiles, Eagles eschewed the Chrysler Corporation "pentastar" logo. Instead, all models prominently featured the Eagle logo, seen at the top right.
The remainder of the brand's cars were simply rebadged versions of cars sold by other Chrysler Corporation divisions, as well as some captive imports produced by Mitsubishi Motors. Throughout its history, the Eagle brand suffered from a lack of product recognition. Most of its product range was marketed under different guises by Chrysler and Mitsubishi. Corporate marketing budgets were also primarily allocated to these other models. On the other hand, the Jeep/Eagle Division's efforts were concentrated on the highly successful Jeep models. Moreover, many of the long-established Jeep/Eagle dealers considered the Eagle line of passenger cars to be less profitable than their Jeep business. Their sales and service expertise was primarily in the 4WD Jeeps and AMC's Eagle AWD models. Furthermore, following Chrysler's acquisition of AMC, there was a realignment of the dealer network.
One objective was to fold in the stand-alone Jeep and Eagle dealers with Chrysler franchises in the hope that the Jeep line would not only make them more competitive in the rapidly growing SUV market segment and place them on more equal footing with Dodge dealers. Unfortunately, this was too little, too late and, after a decade of slow sales, Chrysler Corporation discontinued the Eagle brand in 1998. The Eagle Vision's successor became the Chrysler 300M in 1999.