Wheel bands, Lug nuts...
Grills, body kits..
Dash kits, shifters, gauges...
During the 1970s, General Motors experienced a sales slow-down as a
result of the oil crisis. GM's big, gas-guzzling engines were no match for European and Asian imports and as a result the company's image
and bottom-line suffered. To fight this, GM launched a new brand of cars, Saturn Motors, on January 7, 1985. The name was taken from the Saturn rocket, the one that carried the astronauts to the moon in the 60s.
Production of Saturn cars began in the early 1990s and the purpose from the get-go was to emulate foreign marketing strategies such as the Japanese ones in order to put up a fight on the American market. Such strategies included better quality control which translated into better reliability of the finished product and more control for the workers in the plant.
Soon after the first cars hit the streets of America, favorable reviews start pouring in. Sales
went exceedingly well as Saturn cars start earning one award after another
and Saturn retained the number 3 spot for the best-selling car in the
country until 2000. In 1993, Saturn reported it's first profitable year and everything seemed to be going well for the small GM-owned brand. By 1995 they had made their first million cars. A unique feature on Saturn cars in the beginning were dent-proof body panels (Z-Body) but after 2000, they were slowly put out of production.
By 2009, the Saturn experiment came to an end but that doesn't mean
there aren't still plenty of Saturns and enthusiasts on the road.
Upgrade, update and customize your Sky, Ion or Aura today with a custom
dash kit, vinyl wrap or window, head and taillight tint kit.