Wheel Bands, Caliper Covers...
Grilles, Body Kits..
Window Tint, Paint Protection...
Wraps, Racing Stripes...
Dash Kits, Gauges, Shifter Knobs...
The Volvo company was founded in 1927 in Sweden. Interestingly
enough, rather than use the Swedish "jag rullar," the company chose the
Latin for "I roll" which is "volvo" as its trademarked name with the
intention to manufacture a series of ball-bearings for the US market
(something which never came to pass). Largely due to the war, it wasn't
until that the Volvo PV444 passenger car first entered production in
1947. It was the smallest Volvo ever made and represented the majority
off Volvo production, as well as serving as the beachhead for their move
into the profitable American market. The first Volvos arrived in the
United States in 1955, after hardware wholesaler Leo Hirsh began
distributing cars in California. Later, Texas was added, and in 1956,
Volvo themselves began importing cars to the US. North America has
consistently provided Volvo with their main outlet since.
In 1963, Volvo opened its Halifax Assembly plant which was the first
assembly plant in the company's history to be located outside of Sweden.
Within a year of opening in Canada, Volvo opened its Torslanda plant in
Sweden, which currently is one of its largest large car and SUV
production sites. Despite these expansions, Volvo's long-time CEO Pehr
G. Gyllenhammar realized early on that Volvo was too small to survive in
the future, and attempted several times to merge with other
manufacturers. In fact, Volvo nearly merged with Saab in the late
seventies, which would have seen the Norwegian state take over 40
percent of the company. In return, Volvo would have received 200 million
SEK and a ten percent concession in the Oseberg oil field. Major
institutional actors in Sweden opposed the deal and blocked it. A deal
to merge with Renault was blocked in 1993, mainly opposed by a Swedish
stockholders' association. As a result of these failed mergers, Volvo
was peaked in 1986 with 113,267 cars sold in the US. Shortly afterwards,
however, Japanese brands like Acura and Lexus resulted in even more
weakening of the brand and its loss of a significant market share for
Volvo, one which they have never regained.
Volvo was part of Ford Motor Company's Premier Automotive Group
(PAG), along with Jaguar, Aston Martin and Land Rover. While part of the
PAG, the company grew in its range of vehicles significantly.After
Ford sold Jaguar Land Rover to Tata Motors of India in 2008, the company
initially decided to keep Volvo Cars despite mounting losses and gross
economic downturns. Ford decided to restructure plans for Volvo Cars,
pushing it further upmarket alongside the lower end of Mercedes and BMW
sedans, wagons, and SUV crossovers. The outcome was the luxurious second
generation Volvo S80 and the new small premium crossover Volvo XC60.
When the global economic crisis of 2008 threatened the US automakers,
Ford announced in December 2008 that it was considering selling Volvo
Cars. Initially, a sale price of US$6 billion was reported, Ford
reported it was also looking into the possibility of spinning off Volvo
as an independent company. The Swedish government was asked to look into
a possible state ownership of Volvo, or a financial bailout for Volvo
Cars and SAAB of GM. Although it was rumored that Volkswagen would buy
Volvo Cars, and despite initial denials, Chinese company Geely Holding
Group was ultimately selected to take over the Swedish automaker. Geely
Group Holdings Co. allegedly bid about US$1.5 billion to take over
Volvo, with Goldman Sachs investing $334 million USD in the holding
For the time being, it looks like Volvo has found its place and has
hit its stride, producing a great variety of quality vehicles for the US
market. If you're the owner of new XC90, an S80 or an older model now's
the time to upgrade with DIY
auto accessories, window tints or taillight and headlight covers. At
Rvinyl, we've made it our business to help you restyle, upgrade and
update your Volvo at the lowest prices possible without sacrificing
style. Whether you want to add a body kit or racing stripe to the
exterior, an Rdash® or AutoMaxus™ dash kit to the interior or want
to protect your headlights with projection film, we've got what you