Custom Lincoln dash kits are an easy and affordable way to add personal style
and elegance to the interior of your vehicle. Whether you choose genuine
custom dash kits for your MKZ, a premium
kit in brushed aluminum for your
MKT or a dash trim
Navigator in exciting
sticker bomb or Digital Camo, you know that you'll not only be adding to the
perceived value of your Lincoln but you'll also be adding a touch of personal
style to it as well. So, if you find that your tastes tend to be more European
in terms of woodgrain trim why not pick up a
Continental wood dash kit in
satin burlwood? And, if you find your Lincoln is lacking we've also got the
high-gloss wood finishes we Americans know and love. Whatever you decide, trust
Rvinyl to bring you the best in terms of quality, selection and price.
Lincoln has long been known as your grandfather's car but, in recent years, Lincoln Motor
Company has been doing all it can to change that perception and win a share of the Millennial demographic. Key to orchestrating this turnaround is a completely revamped design of the line from the inside out.
Key to this transformation has been LMC's chief interior designer So Kang.
Classically trained as a harpist, Kang was offered a job by Ford Motor
Company in 1987 right out of design school but she is about as far from a
gearhead as could be and, as a result, she is able to bring a fresh perspective
to all of her design choices. In fact, according to Kang, her design
inspirations aren't taken from VW, BMW or Fiat but straight from contemporary
culture. As such, one of the key elements in Lincoln's design language is a
focus on simplicity. In essence, a radical de-cluttering of the interior space
of Lincoln vehicles has been one of the prime objective of her design vision,
prizing functionality over baroque busy-ness in terms of LMC's interior visual
aesthetic. She states "There is too much noise in design," so she designed a
more compact dashboard in tandem with a concave glove box.
By reducing the clutter on the dash board and instrument panels many would
assume that there would be a loss of functionality but Kang is at pains to show
that this is not the case. In fact, by focusing the driver's eyes and senses on
cleverly designed interior features such as an iPad-inspired center console
display that allows one to engage the vehicle's controls by means of a
touch-screen, the experience of being in a Lincoln becomes all the more engaging
and vibrant as it activates all of one's senses simultaneously. In pursuit
of streamlining the cockpit of Lincoln vehicles, she even removed the familiar
shifter knob in favor of a cluster of push-buttons labeled PRNDL for gear shifting
located on the driver's side of the central display screen.
The jury is still out on the MKZ's push-button shifter and even the chief
designer admits it was a hard sell. She states: "When I was doing the MKZ, I freed up the console area so you can have really good storage with a more flowing instrument panel. That was my sales pitch."
Only time will tell if removing one of the most loved interior components of
true driving enthusiasts (the shifter), will prove to have been the right choice
or a serious misstep.
One of the challenges for any designer of an international auto maker is to
understand how the point of purchase translates into different design decisions
with regard to interior design and dash trim. According to Amko Leenarts,
Director of Interior Design for Ford Motor Company (the parent of Lincoln)
people in different countries have different expectations with regard to the
materials used in their vehicles. One example he gives is that in the US market
have more difficulties to have the American customer accept wood without any
lacquer, they want the wood trim really shiny. While in Europe [dull wood
without lacquer] is considered as a more high-end solution." Designing while
taking such choices into consideration makes the process infinitely more
difficult but leaves the door open to aftermarket dash trim customization.
Another consideration any designer needs to make is what types of customers
are going to be buying your product. Leenart admits that not every customer out
there is going to be interested in a luxury vehicle but what he does firmly
believe is that, regardless of your sale price, your end result has to look like
it costs more than it does. In short, he says, that when you drop "$15,000 on the car, you want it to look like it's... a $20,000 car."
Clearly the man knows what he's talking about and at Rvinyl it is one of the
central tenets of our
Lincoln custom dash kit design philosophy.
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