Lincoln: A History of Luxury & Performance

Henry and Wilfred Leland, his son,  resigned from Cadillac in 1917 to form the Lincoln Motor Company in order to manufacture Liberty motors during WWI. The company was named for the first president for whom Henry Leland had voted. When the war effort ended the Lelands had a modern manufacturing plant and the decision was made to manufacture a new luxury motorcar with the first Lincoln vehicle being completed in September of 1920. Shortly thereafter, in late 1921 the company found itself in dire financial straits and the company was sold to the Ford Motor Company.

Edsel Ford, Henry’s only son, was named president of the company. Edsel provided the direction and inspiration for the Lincoln motorcar for the rest of his life. He immediately went to work acquiring designs from the top U. S. coachbuilders to invigorate the Lincoln motorcar. Thus a legend of American luxury was born.

Lincoln Roars to Life in the Twenties

Throughout the Roaring Twenties, Lincolns were offered with both factory and custom-built bodies, from roadsters to elegant open town cars. The Lincoln chassis carried bodies from the great coachbuilders of the day, including Brunn, Derham, Dietrich, Judkins, LeBaron, Locke and Willoughby. Sales began to climb and by the mid-twenties the Lincoln motorcar was recognized worldwide as one of the world’s premier motorcars.

Edsel Ford recognized the luxury market was in decline and the mid-price Lincoln-Zephyr was introduced in November 1935. The Lincoln-Zephyr featured an aerodynamic design powered by a smaller V-12. In 1936 the company sold 22,000 cars of which 15,000 were the Zephyr. The Zephyr was a sales success.

Post-War Revival

The first postwar Lincolns, featuring all-new designs, were initially well-received but upstaged by the dramatic new look introduced by competing Cadillac sending Lincoln designers back to the drawing board. The result was a major redesign for the 1952 model year. In 1961 the company made a dramatic turn with a new design that would became one of the most heralded and influential designs of the 1960s. At a time when most American auto companies were using almost as much chrome as paint Lincoln returned to “understated elegance.” The new design became known as “the Continental look,” and established fresh design continuity for the marque.

The Lincoln Town Car was introduced in 1981 and by 2006 it was the largest American made car measuring nearly 18 feet (5.49 meters). In 2002 the Lincoln LS (Luxury Sport) was introduced and between 2003 and 2005 the company also produced the mid-sized, luxury Lincoln Aviator SUV and paved the way for the Mark LT, MKX, MKZ and Navigator.

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Rtint® Lincoln MKX Blacked Out Taillights

Tuxedo Black MKZ with Rtint® Blackout Taillight Tint Covers

There's something about the look of blacked-out taillights on the Lincoln MKZ, especially when it's got a Tuxedo Black Metallic finish. If you're as much a fan of that murdered out look then why not upgrade your Lincoln with an Rtint® limo tint window tint kit, blackout headlight and tail light tints and an Rwraps® Matte Black vehicle wrap too?


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